Small businesses inevitably think they need to get it right—everywhere. Have a killer website, backed with awesome customer service, a logo to die for, awesome company uniforms, minute-by-minute social media updates and super signage every where. While every struggling business tries to do it, they all fail to pull it off. The reason? Because it requires multiple full time staff members to do it. Even the big corporations struggle to be perfect on all fronts. The solution? Don’t strive to do it all. Strive to do as little as possible, but strive to wow them in these few spots. Don’t have enough money to do a beautiful, detailed website? Build a single amazing page that directs prospects to an e-mail form or a number to call you.
Ron Swanson from Parks and Recreation
With a saxophone.
Riding a giant bacon-wrapped shrimp.
(via ginacrat)
Change is the law of life. And those who look only to the past or present are certain to miss the future.
—President John F. Kennedy
